Soft ink is great for things like soft PVC film, leather, faux leather, soft rubber, and other flexible materials.
Its biggest advantage is that it stays a bit elastic even after curing. So when the material bends, folds, or stretches a little, the ink layer moves with it and doesn't crack easily.
For example, if you're printing on leather bags, soft PVC sheets, flexible decorative materials, or bendable surfaces, soft ink is a safer choice. It's not about being super hard—it's about not cracking or getting brittle, and being able to handle the material's movement.
That said, soft ink usually isn't as tough or scratch-resistant as hard ink. If the printed surface gets rubbed a lot or needs really strong scratch resistance, you might need to add a varnish, coating, or some kind of post-treatment to give it extra protection.